自古有言，
關於埔樂
About Pro Beer
埔里有嫵媚的山、柔淨的水， 是得天獨厚的山水之鄉。是故埔里自古即有4W(water、weather、wine、women)之美稱，正是釀造啤酒絕佳的地理環境與條件。
許多人常說啤酒就是要喝新鮮的，那在台灣還會有什麼啤酒比在地精釀新鮮的嗎？埔樂精釀啤酒，成立於2014年，位於好山好水的南投縣埔里鎮，有一群熱愛故鄉的人，鑽研釀酒手藝，使用純淨的埔里水，讓埔樂啤酒喝起來特別甘醇甜美，希望把在台灣埔里釀的啤酒推薦給全世界。
以傳統方式釀造、裝瓶，口感清新。使用大麥、啤酒花與水為釀造原料，秉持初衷將此釀造原則，因此口感依然保有傳統德啤的清新純粹、穩定濃郁，賦予啤酒千變萬化的靈魂、釀出豐富細緻的層次口感。
Puli boasts enchanting mountains and pure waters, making it a land blessed by both nature and scenery. From ancient times, Puli has been renowned for the "4W" (water, weather, wine, women), signifying its favorable conditions for brewing exceptional beer. The region's unique geographical environment has made it an ideal place for crafting beer.
Many say that beer should be consumed fresh, so what other beer in Taiwan can compare to the freshness of locally brewed craft beer? Pro Beer, established in 2014, is located in Puli Town, Nantou County, surrounded by abundant natural resources. A group of passionate locals devoted to their hometown has delved into the art of brewing, using the pure waters of Puli to create beer with a distinctively rich and sweet flavor. The aim is to share the unique taste of Pro Beer, brewed in Taiwan's Puli, with the world.
Brewed and bottled in a traditional manner, the beer offers a refreshing taste. Made with barley, hops, and water, the brewing process adheres to traditional principles, maintaining the crisp purity and stable richness characteristic of traditional German beers. This approach imparts a diverse and refined layering of flavors to the beer, creating a rich and intricate drinking experience.
許多人常說啤酒就是要喝新鮮的，那在台灣還會有什麼啤酒比在地精釀新鮮的嗎？埔樂精釀啤酒，成立於2014年，位於好山好水的南投縣埔里鎮，有一群熱愛故鄉的人，鑽研釀酒手藝，使用純淨的埔里水，讓埔樂啤酒喝起來特別甘醇甜美，希望把在台灣埔里釀的啤酒推薦給全世界。
以傳統方式釀造、裝瓶，口感清新。使用大麥、啤酒花與水為釀造原料，秉持初衷將此釀造原則，因此口感依然保有傳統德啤的清新純粹、穩定濃郁，賦予啤酒千變萬化的靈魂、釀出豐富細緻的層次口感。
Puli boasts enchanting mountains and pure waters, making it a land blessed by both nature and scenery. From ancient times, Puli has been renowned for the "4W" (water, weather, wine, women), signifying its favorable conditions for brewing exceptional beer. The region's unique geographical environment has made it an ideal place for crafting beer.
Many say that beer should be consumed fresh, so what other beer in Taiwan can compare to the freshness of locally brewed craft beer? Pro Beer, established in 2014, is located in Puli Town, Nantou County, surrounded by abundant natural resources. A group of passionate locals devoted to their hometown has delved into the art of brewing, using the pure waters of Puli to create beer with a distinctively rich and sweet flavor. The aim is to share the unique taste of Pro Beer, brewed in Taiwan's Puli, with the world.
Brewed and bottled in a traditional manner, the beer offers a refreshing taste. Made with barley, hops, and water, the brewing process adheres to traditional principles, maintaining the crisp purity and stable richness characteristic of traditional German beers. This approach imparts a diverse and refined layering of flavors to the beer, creating a rich and intricate drinking experience.
一方水土，養一方啤酒
One type of terrain nurtures one kind of beer.
⚇公司使命 Company Mission.
什麼是精釀啤酒?精釀啤酒與一般啤酒有何不同?精釀啤酒強調釀造工藝，可創造出多樣化的口感，一般啤酒大廠著重大量生產技術，口味較為均一。比較上有如便利商店販售的罐裝咖啡與現磨現煮的咖啡。
清爽易飲，啤酒天生就是貼近大眾生活的，而手工釀造啤酒的鮮明個性，富有層次的泡沫、喉韻、香氣，全都讓已厭倦商業啤酒的消費大眾兩眼迷醉，而埔樂秉持著讓大自然的餽贈，希望將最美好的啤酒風味呈現給您！
What is Craft Beer? Craft beer emphasizes brewing craftsmanship and can produce diverse flavors. In contrast to mass-produced beers from large breweries, which prioritize quantity over quality, craft beers showcase unique and varied taste profiles. This difference can be likened to the distinction between canned coffee sold in convenience stores and freshly ground, brewed coffee.
Craft beer is characterized by its refreshing and easily drinkable nature. Being inherently intertwined with everyday life, beer has become a staple. The distinctiveness of handcrafted beers, with their layered foam, palate, and aroma, captivates consumers who have grown weary of commercial beers. Pule, guided by the appreciation of nature's gifts, aspires to present you with the finest beer flavors.
清爽易飲，啤酒天生就是貼近大眾生活的，而手工釀造啤酒的鮮明個性，富有層次的泡沫、喉韻、香氣，全都讓已厭倦商業啤酒的消費大眾兩眼迷醉，而埔樂秉持著讓大自然的餽贈，希望將最美好的啤酒風味呈現給您！
What is Craft Beer? Craft beer emphasizes brewing craftsmanship and can produce diverse flavors. In contrast to mass-produced beers from large breweries, which prioritize quantity over quality, craft beers showcase unique and varied taste profiles. This difference can be likened to the distinction between canned coffee sold in convenience stores and freshly ground, brewed coffee.
Craft beer is characterized by its refreshing and easily drinkable nature. Being inherently intertwined with everyday life, beer has become a staple. The distinctiveness of handcrafted beers, with their layered foam, palate, and aroma, captivates consumers who have grown weary of commercial beers. Pule, guided by the appreciation of nature's gifts, aspires to present you with the finest beer flavors.
⚇ 品牌主張 Brand Proposition
⚉ 核心精神：堅持在地風味啤酒，專業釀造品質，提供消費者歡樂時光最好的啤酒選擇。
⚉ 核心價值：歡樂時光就選埔樂。
⚉ 台灣特色：將台灣的在地特色融入在啤酒中。
⚉ 專業釀造：堅持最專業及高品質的啤酒釀造過程。
⚉ 無所不在的歡樂：提供消費者無所不在的暢快歡樂感受。
⚉ Core Spirit: Upholding the essence of locally flavored beer, dedicated to expert brewing for top-notch quality, providing consumers with the best choices for joyful moments.
⚉ Core Values: Choose Pro Beer for joyful moments.
⚉ Taiwanese Essence: Infusing Taiwan's local characteristics into our beers.
⚉ Expert Brewing: Committed to the most professional and high-quality beer brewing processes.
⚉ Ubiquitous Joy: Offering consumers an omnipresent sense of delightful enjoyment.
⚉ 核心價值：歡樂時光就選埔樂。
⚉ 台灣特色：將台灣的在地特色融入在啤酒中。
⚉ 專業釀造：堅持最專業及高品質的啤酒釀造過程。
⚉ 無所不在的歡樂：提供消費者無所不在的暢快歡樂感受。
⚉ Core Spirit: Upholding the essence of locally flavored beer, dedicated to expert brewing for top-notch quality, providing consumers with the best choices for joyful moments.
⚉ Core Values: Choose Pro Beer for joyful moments.
⚉ Taiwanese Essence: Infusing Taiwan's local characteristics into our beers.
⚉ Expert Brewing: Committed to the most professional and high-quality beer brewing processes.
⚉ Ubiquitous Joy: Offering consumers an omnipresent sense of delightful enjoyment.
⚇ 經營理念 Business Philosophy
⚉ 打造台灣在地特色啤酒的首選品牌。
⚉ 持續研發、精進與專業化啤酒的釀造製程。
⚉ 堅守公司基本價值，提供消費者最佳的服務選擇。
⚉ 擴展全國通路，帶動埔里觀光發展，落實企業社會責任。
⚉ 多元化的歡樂商品開發，提供消費者歡樂時光的最佳選擇。
⚉ Establishing Pro Beer as the preferred brand for Taiwan's locally distinctive beers.
⚉ Continuously researching, improving, and professionalizing the brewing process of our beers.
⚉ Upholding the company's core values to provide consumers with the best service options.
⚉ Expanding nationwide distribution channels, fostering Puli's tourism development, and fulfilling corporate social responsibility.
⚉ Diversifying the development of joyful products, offering consumers the best choices for moments of joy.
⚉ 持續研發、精進與專業化啤酒的釀造製程。
⚉ 堅守公司基本價值，提供消費者最佳的服務選擇。
⚉ 擴展全國通路，帶動埔里觀光發展，落實企業社會責任。
⚉ 多元化的歡樂商品開發，提供消費者歡樂時光的最佳選擇。
⚉ Establishing Pro Beer as the preferred brand for Taiwan's locally distinctive beers.
⚉ Continuously researching, improving, and professionalizing the brewing process of our beers.
⚉ Upholding the company's core values to provide consumers with the best service options.
⚉ Expanding nationwide distribution channels, fostering Puli's tourism development, and fulfilling corporate social responsibility.
⚉ Diversifying the development of joyful products, offering consumers the best choices for moments of joy.
⚇ 社會責任 Social Responsibility
⚉ 以在地風味啤酒，帶動台灣在地農特產的加工產品研發，提升農產的產業產值。
⚉ 啤酒使用之濃特產品採用契作保價收購方式，保障在地小農生活。
⚉ 以啤酒帶動大埔里地區的觀光旅宿發展，成為台灣歡樂遊程的最佳首選地區。
⚉ Using locally flavored beers to drive the research and development of processed products from Taiwan's local agriculture, enhancing the industry's value.
⚉ The concentrated specialty products used in beer production are procured through a contract farming model with guaranteed pricing, ensuring the well-being of local small-scale farmers.
⚉ Using beer to promote the development of tourism and accommodations in the Puli area, becoming the top choice for a joyful journey in Taiwan.
⚉ 啤酒使用之濃特產品採用契作保價收購方式，保障在地小農生活。
⚉ 以啤酒帶動大埔里地區的觀光旅宿發展，成為台灣歡樂遊程的最佳首選地區。
⚉ Using locally flavored beers to drive the research and development of processed products from Taiwan's local agriculture, enhancing the industry's value.
⚉ The concentrated specialty products used in beer production are procured through a contract farming model with guaranteed pricing, ensuring the well-being of local small-scale farmers.
⚉ Using beer to promote the development of tourism and accommodations in the Puli area, becoming the top choice for a joyful journey in Taiwan.
